Warranty Direct
Getting a GAP insurance quote in minutes
Website and quote flow for the UK’s leading car warranty company, which offers comprehensive extended warranties for cars.
The challenge
Insurance is a low-trust, high-effort purchase. The GAP insurance pages had to explain the product clearly and get people from “what is this?” to a paid policy, on desktop and on phones.
What I designed
- 01
Trust first
A hero with review badges up front, then “Why choose us”, product types and a cover comparison table that answer questions before they are asked.
- 02
Quote flow
A step-by-step mobile flow: vehicle details, choose a term and plan, personal details, payment, and a clear confirmation with documents to download.
- 03
Mobile parity
Every section designed again for small screens rather than just stacked, including the comparison table and FAQs.
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